It appears that Delphi books are no longer being stocked by any major bookstore
chains, at least the brick and mortar type. This is probably a surprise to no
one. Yesterday, I happened to visit the Barnes & Noble in Princeton, NJ. This
was always the best stocked B&N that I know of in the Philadelphia region,
especially for computer and other technical books, perhaps because of its close
proximity to Princeton University. In years past, there were a number of the
more popular Delphi titles on its shelves even when other B&N stores had none.
Yesterday, there were none to be seen. I asked the clerk if they had any Delphi
books. He asked me how you spelled Delphi, being completely unfamiliar with the
product. He then looked it up in their inventory and low and behold, they had a
single title "Delphi for DotNet". It was hidden behind another title on the
shelf, which is why I couldn't find it.
Yes, you can get any Delphi title at Amazon, and cheaper than in any bookstore.
But you have to know that Delphi exists to even look for it. I generally buy
technical books from Amazon, but I like to have a look at the book first if
possible, thumbing through the pages to see if it looks like it's worth buying.
I can no longer do that with Delphi or other Borland products.
The most appalling fact is that every language/development platform you can
think of had a book on the shelves at the B&N, many which were very obscure in
that I never heard of them. The point is that it is pretty impossible for a
product like Delphi to grow and flourish, or even hold it's ground if it does
not appear to exist except to those who currently use it. Spreading such
information by word of mouth seems to be insufficient. The disappearance of
most non-Delphi technical magazines that used to have occasional articles about
Delphi doesn't help. I noticed several book browsers looking at VB books,
people that were either current VB programmers or who may have been
non-programmers who were thinking about diving in somewhere. With no Delphi
visibility in the bookstores, guess what they are going to select?
I have some understanding of the economics of the book trade. Shelf space is at
a premium and it is profitable to stock only what sells. MS language products
dominate followed by Linux and web development tools. It behooves Borland's
marketing department to do anything they can to put Delphi and other Borland
product books back on the shelves, even if they have to subsidize the book
vendors. I know that the Delphi book situation is only one aspect of
advertising the product but I believe that visibility is important. Otherwise,
I am afraid that Delphi's future is very murky.
Mark J. Wallin, Ph.D.
"Walloon"